Best white bread

Products

We tested packaged, sliced white breads that are available nationally through at least one of the major supermarket chains. Where there was the option, we chose sandwich sliced. We didn’t include fresh-baked bread from in-house bakeries, sourdough or brioche. Price is based on the price of a loaf in Sydney stores (not on special) in July 2019. We tested a total of 30 products, 24 regular breads and six gluten-free.

Tasting

Our experts tasted the bread samples ‘blind’ (without knowing the brands) in a randomised order, which was different for each expert. Regular breads and gluten-free breads were tested separately.

Scores

Experts independently judged all breads, scoring each sample for flavour and aroma, texture and appearance. The overall score is made up of taste 70% (50% flavour, 20% texture, 20% aroma and 10% presentation) and nutrition 30% (based on the Health Star Rating, calculated from the details in the nutrition information panel and converted to a percentage). We recommend products with an overall score of 75% or more.